7+
01Years coaching experience
Book a free call Coaching built for real life
Performance. Health. Family.You can have all three.
Tailored strength, fitness and habit coaching for busy parents and professionals who want lasting fat loss, more energy and control of their training — without turning life upside down.
Start with a conversation. No pressure. Just a clear look at where you are, where you want to go and what would make it realistic.
Watch: 3 mins100+
02Clients transformed
95%
03Client success rate
The real problem
You don't need more rules.
You need a plan that survives your week.
You're not failing because you don't care. You're trying to force a perfect plan into an unpredictable life. Work gets heavy. The kids need you. Energy drops. The plan disappears.
The Blueprint gives you structure without rigidity, accountability without judgement, and a way forward even when the week doesn't go to plan.
The Performance & Health Blueprint
One system. Built around you.
This is complete online coaching for people who want to drop 5–10 kg, rebuild their fitness and get their energy back without sacrificing work or family life.
Training built around your week
A tailored strength and fitness plan that works with your schedule, experience, equipment and real-life responsibilities.
Nutrition you can actually live with
Clear targets, practical guidance and flexible habits that support fat loss without turning meals or family life into a battle.
Accountability that keeps you moving
Weekly check-ins, honest feedback and ongoing adjustments so one difficult week never becomes another abandoned plan.
Coaching, not just a programme
Monthly 1:1 calls, direct support, progress tracking and a community that gives you clarity when motivation drops.
Inside the Blueprint
Everything you need to stop guessing.
- Custom training programme
- Full nutrition coaching
- Weekly check-ins and habit support
- Monthly 1:1 coaching calls
- WhatsApp community access
- Progress tracking and direct feedback
Choose your level of support
Coaching that fits how you work best.
We'll talk through the right option on your connection call. No hard sell and no guessing.
From£135/month
Tailored programming, nutrition coaching, weekly accountability and ongoing support wherever you train.
Explore online coachingFrom£195/month
Private personal training with direct technique coaching, individual programming and face-to-face accountability.
Explore private trainingReal people. Real lives.
Results that go beyond the scales.
Fat loss matters. So do strength, confidence, energy, consistency and finally feeling in control again.
Athen PetrieBSc (Hons) Strength & Conditioning
The coach behind the Blueprint
I coach the plan I live by.
I specialise in helping busy people rebuild their health without pretending they can put work, family and real life on pause.
After more than seven years in the fitness industry, I've learned sustainable change isn't built on extreme plans. It's built on structure, honest coaching and a system that adapts when life gets difficult.
- 01 Build strength that carries over into life.
- 02 Protect recovery so you can perform and feel better.
- 03 Create nutrition habits that give you energy and control.
You don't have to do it alone
Support that feels human.
A community of parents, athletes and professionals chasing better performance, better health and a better life — without the ego.
Your next step
You don't need to overhaul your life.
You need to take control of the next move.
Book a free connection call and we'll work out what's getting in the way, what you actually need and whether the Blueprint is the right fit.
Book your free connection call